The whole communication of "Mr. Clean" trademark is principally based on strenght and physical power concepts , well represented by the famous bald muscle man logo. With this dumb-bell packaging we have tried to find a simple but incisive shape to strenghten that idea and to give product more visibility on supermarket shelf. We have also considered packaging reusability as an important feature: the
empty bottle can be easily filled with water or sand and transformed in a colourful dumb-bell for fitness. A fun excercises booklet inside the cap can be useful for home training.
design by : tommaso ceschi + francesca del vigo from italy
: 이런 디자인 너무 좋다 ㅋㅋ 참고로 세제통이다 ㅋㅋ